here’s the thing. i love living in the portland area. there is so much lunacy to be had. there are drag queens, yarn shops, and strange eateries scattered all about the area code.
but, what we don’t have? erik’s deli.
during my high school years, i lived in santa cruz, california. a lovely pocket of nuttiness, where i’m still convinced all the hippies go to die. i’m not being mean, i’m just saying. it’s a very mellow area, and it’s a beautiful pocket of landscape. also, they have these signs at the city limits that say “santa cruz is a nuclear-free zone”.
i wish i had pictures to prove it.
one of the great things about santa cruz – i mean, besides living so close to the ocean that i could hear the waves crashing at night in my bedroom – were the delis. there were a fair few awesome delis. we had togo’s, dharma’s cafe (which used to be called mcdharma’s, but they changed it because of that other mc-place giving them the serious side eye), and that little place around the corner from our house, to name a few. as an aside, the place around the corner from our house? really good food. but one of the guys in the back? gave me the straight-up creeps. he always wore his apron. even while waiting for the bus. and he would stare you down. i’m sure he was a nice guy who treated his pets really well, but he freaked my teenage self out.
anyway.
erik’s is awesome. they have amazing food. their menu items have amazing names (seriously, you can order a knuckle sandwich there. it’s cream cheese, salami and sprouts on dark russian rye. sooooo good). it was all healthy. they had the best brownies in the universe. and if you ate there, your drink came in a mason jar. i don’t think erik’s could have happened anywhere else. although, technically, their first place was in scott’s valley. but that’s right up the freeway from santa cruz, and it totally counts.
i bring this up because tonight i was at my yoga class. and the instructor and i were talking about favorite sandwiches. she mentioned this amazing-sounding concoction she’d sweet-talked a bar cook into making her. there was bacon, cheese, avocado and tomato in a pita pocket. it sounded so good. and it made me think of my favorite sandwich at erik’s, the natural high. when i told her about this sandwich, she asked, where do they make that? it sounds fabulous. i sighed and said, at erik’s. in santa cruz. i’d love a natural high, with a berry calistoga to drink.
portland has failed me. and through no fault of its own. there’s nothing that comes close to that here, at least in my opinion. i was even looking around on their website. thinking, please let them have a deli in yreka (pronounced why-reek-a). that’s just across the oregon-california border. i can go there on friday. sadly, they haven’t left the bay area.
my point is this. if you live in the vicinity of an erik’s… dude, you’re so lucky. if you have no idea what i’m talking about… dude, you’re missing out. if you’re looking for a franchise to start in oregon… dude, give erik a call. he’ll hook you up.
basically, i’m just hungry. thanks for stopping by.


